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Tackling Textiles

At Keep Northern Ireland Beautiful we want to raise awareness on the growing issue of clothing and textile waste.  Fashion should not cost the earth.

Did you know that*:

  • Across the UK, including Northern Ireland, we throw away 1,000,000 tonnes of textile waste each year with 300,000 tonnes ending up in Landfill.
  • We buy more clothes that any other EU country.
  • We have 5 times more clothes than our grandparents.
  • “Fast Fashion” has a negative effect on our environment creating carbon emissions, water, chemical and plastic pollution.

We want you to stop putting unwanted clothes in the bin and start thinking about how you can: 

Stop! Drop Shop – this spring

During March and April, we are delighted to be working with Forestside Shopping Centre in Belfast, Action Cancer and HARU to help you to Stop, Drop and Shop preloved clothing.

Fashion Forever Stop Drop Shop Campaign

Take part with just three simple steps:

  • STOP – never put unwanted clothing in your bin. 
  • DROP – your clean, “unwanted” clothing to the Fashion Forever Clothing Bank in Forestside from Monday 14 March until Sunday 27 March, and you will be supporting the valuable work of Action Cancer and ensuring your “unwanted” clothing has a second life. 
  • SHOP – the wonderful world of preloved clothing at the Fashion Forever Pop-Up hosted by HARU at Forestside on Saturday 9 April from 9am. Fashion lovers will have the opportunity to get their hands on unique preloved looks and experience a new way of shopping. 

We would encourage you to give preloved a chance – not only are you supporting local charity, you are helping our fragile environment. Keeping existing clothing in circulation for longer rather than buying brand new helps to cut down the environmental impact of clothing production. 

Recent research from Keep Northern Ireland Beautiful has revealed that just four per cent of local people recognise the production and consumption of clothing and textiles as harmful to our environment. The research also found that only 17% of shoppers normally buy second-hand clothing on a regular basis but over 60% said they would like to explore buying more preloved clothing rather than brand new. 

This year’s campaign is supported by Department of Agriculture, Environment and Rural Affairs (DAERA,) leading shopping destination, Forestside Shopping Centre, second-hand clothing supplier, Haru, and charity, Action Cancer. All will come together to help encourage fashion lovers to stop putting clothing in the bin and instead explore a new relationship with our wardrobes.

Further information

For inspiration go to our Instagram page @fashionforeverni

For advice and top tips check out www.loveyourclothes.org.uk 

*Information from the UK Parliament 2019 report – Fixing Fashion, clothing consumption and sustainability

This project is funded by Department of Agriculture, Environment and Rural Affairs, in partnership with Keep Northern Ireland Beautiful Tackling Textiles team and Eco-Schools NI.